we needed to rebrand savoy suites, to be in line with the visual identity of the newly rebranded parent brand, ascot hospitality. taking inspiration from elements in the existing logo of savoy suites, we took an entirely new approach to redesign the logo. we also created a new tagline for the brand- ‘A feeling of home, rediscovered’ which helped build the visual identity. the final unit worked synergistically with the parent brand but also held its own.