combining ascot’s promise of providing the best hotel experience and the luxury of decadent suites, savoy suites comes decked with modern amenities and facilities to bring you closer to the feeling of being at home, away from home. savoy suites is a line of luxury service apartments, meant to cater to long term travellers and foreigners who come to the country for work.
take flagship brand under a newly-rebranded parent company and do the same to it but organically
we needed to rebrand savoy suites, to be in line with the visual identity of the newly rebranded parent brand, ascot hospitality. taking inspiration from elements in the existing logo of savoy suites, we took an entirely new approach to redesign the logo. we also created a new tagline for the brand- ‘A feeling of home, rediscovered’ which helped build the visual identity. the final unit worked synergistically with the parent brand but also held its own.