formerly known as crush campaigns, layer one is the customer growth expert. they help mobile and e-commerce brands acquire valuable customers through data intelligence, beautiful, creative, and deep human expertise. our task was to rebrand crush campaigns as ‘layer one’ as an umbrella company, under which different products and services would exist.
rebrand the company; give it a more corporate holding-company appearance
we first put their core values on the table
- setting a target for the audience
after some exploration and putting 2’s together, we devised one of those ‘I wish I’d thought of that’ motifs. we took the initials of the name, found a hidden symbol of growth and even some negative space that worked in our favour. informed serendipity landed us at a visual system that was new-age, suggestive of tech and intelligent