we first put their core values on the table
- growth
- focus
- positivity
- setting a target for the audience
after some exploration and putting 2’s together, we devised one of those ‘I wish I’d thought of that’ motifs. we took the initials of the name, found a hidden symbol of growth and even some negative space that worked in our favour. informed serendipity landed us at a visual system that was new-age, suggestive of tech and intelligent