the brand identity was created keeping our indian audiences in mind. the logo unit is simple and easy to digest for somebody that needs one quick burst of high-quality authentic content, besides being easy to spot as a small favicon. continuing from that line of thought, the colours chosen for the brand were bright and vibrant. within the logo system, the letter “e” of “ek” is used in lower case to better emphasise the word india”. The tittle of the letter “I” forms a heart to show the community spirit of the brand.