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blue vector

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blue vectorcreative house

blue vector is a collective of companies supporting the creative life cycle of a brand. founded in 2016 as a small branding and communication agency, blue vector is now expanding, partnering and spinning-off companies and going international.

the brief

we were required to recreate the visual identity of the brand to reflect its shift to a creative house

the execution

our thought process going into this majorly had thinking what a ‘coming-of-age’ for a brand could mean after it started off by looking typically young and start-up-esque. so we created a canvas that was timeless but not old-fashioned, contemporary but not overtly futuristic. while not loud and experimental, the simple combination of the word mark, colours and lines do the job of creating a facade for a company which leaves a little neutral ground for other companies under it to shine.

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