Our thought process going into this majorly had thinking what a ‘coming-of-age’ for a brand could mean after it started off by looking typically young and start-up-esque. So we created a canvas that was timeless but not old-fashioned, contemporary but not overtly futuristic. While not loud and experimental, the simple combination of the word mark, colours and lines do the job of creating a facade for a company which leaves a little neutral ground for other companies under it to shine.