We chose the name ‘beewoke hivery’ because the name and brand needed to be young, targeting new drinkers and drinkers between the age of 21-45. ‘beewoke’ is a play on the phrase ‘to be woke’ while the word ‘hivery’ is derived from beehives. ‘hivery’ would refer to a community of people who consume this mead specifically.
The tagline for the brand if ‘elixirs from honey’.
beewoke hivery’s visual identity is organic, maximalist and illustration led. The logo is a hand written font, complimented by a hand drawn motif. The supporting illustration is centered around a bee and flowers. The colour palette for the brand is limited to black, white and gold (to highlight the colours of honey).
The brand currently has two products, a mead beer called ‘winber’ and a mead wine called ‘meadow’. the visual identity of both sub brands is a hand written font to compliment the parent brand’s logo design.