bagaichā
bagaichā has been designed to create an immersive experience that blends art, cuisine, and community.
home to nepal’s first pepperfry experience centre, 17 specialised kitchens and 6 bars, bagaichā promises to be a singular art-meets-cuisine experience.
to start the project, we conducted thorough research on ground, identifying significant elements that could be integrated into the brand framework, logo, and visual language.
from there, we crafted a brand strategy that aimed to create a contemporary and dynamic brand while still being true to nepal’s cultural heritage. our team then worked on developing the brand framework, which entailed defining the brand’s purpose, values, personality, and tone of voice.
we developed a visual language featuring patterns and textures based on the tagline “food. culture. conversation.” we applied these elements consistently across all materials, such as menus, posters, and brochures, aiming to create collateral that was visually appealing, functional, and engaging.
crafting bagaichā’s development has been a careful dance, artfully weaving together the modern with the traditional. we began by laying a solid foundation, using the brand story as the scaffolding, and then festooned it with a visually striking design that aptly represented every facet of bagaichā.
by adopting a 360-degree approach, we have created a brand that speaks to the goal of building a singular art-meets-cuisine experience.
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