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alphabets

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alphabetseducation

alphabets is an NGO, and a friend of the blue vector company, that focuses on educating under-privileged children. they overlook each child’s education from kindergarten till senior secondary. the children’s education is sponsored by a group of investors, who are given monthly and yearly updates on the student’s performance. they also engage the parents to help them prioritise their children’s education.

the brief

create a brand identity for an NGO

the accolades

silver, best corporate/brand identity, foxglove awards, 2019

the execution

we started by creating a tagline for alphabets – ‘every little counts’. we decided to take a more literal route with our branding to help ensure that the brand’s work shone through clearly in the logo and it didn’t feel esoteric or sappy. the logo is a simple depiction of imparting education to a child created using the ‘A’ of the name. the visual language is soft, rounded, illustration led, in essence something a child could enjoy and an adult empathise with.

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to:

hello@wololohq.com