the branding is inspired by, and is an ode to, traditional indian art forms like madhubani, pichwai and gond, made contemporary for the modern customer. it brings together the best of traditional sensibilities and modern palettes. the logo exudes tempered and matured  playfulness, and is easy on the eye, with its gentle curves and familiar, nature based motif. the rest of the branding is an extension of that, giving the place and the brand a characteristic almost-nostalgic feeling.