our approach was rooted in a deep understanding of aaroha's values and objectives.

1. cultural fusion: extensive research into madhubani art–an art form indigenous to the region–allowed us to draw from its rich symbolism and motifs, which became central elements in aaroha's visual identity. these cultural elements were seamlessly integrated into the brand's design.

2. sustainability integration: modern design elements and a colour palette reflecting eco-consciousness and progress were carefully selected to convey aaroha's commitment to sustainability.

3. scalability: we ensured that the branding could scale seamlessly as aaroha expanded into new markets, including alcohol and pharmaceuticals.